Personal Branding

Beginning with a minimal design idea to create my personal branding was my idea for this. . I created a personal brand that represents me as designer and my minimal design idea helps bring this project to life.

Year
2026

Preliminary Sketches

I started with my full name and initials to experiment with seeing what strokes, styles, and sizes might work. I thought a tag might work for the logo, but that started to become too much. I also wanted to try to bring nature theme into my personal branding. Plus, I wanted to keep my logo simple and not too busy.

Color Palette

Starting with the white background, I wanted something that would allow the emerald green stand out. But also, keep with the minimal design of my personal branding.

Typography

The typography was to be something that was bold but still held onto the minimal design. Plus, I wanted a font that would work in emerald green. Plus, they had to be readable.

Digital Iterations

Digitalizing my sketches, I tried out many different iterations for my logo. I know I wanted something that had my initials plus my full name. I also tried to bring the nature theme I wanted to try but it was not working out. I really liked the interlocking form of my initials with my full name. This made my logo have a minimal design and style to it.

Final Logo

My final logo brought the minimal style to life along with using emerald green. Use just my name and initials allow to have people see who I am. I like the white background it is on, to help the color pop.

Animation

The animation was interesting to create. My initials logo is being drawn in. Starting at the halfway point of each letter and coming together as one to look like the letters are being wrapped around each other. As for my name and graphic design, I decided to have it all come in blurred but come into focus as the animation ends.